

• Mexican fashion models are the prettiest in the world. I’m no fan of “Project Runway” or “Make Me a Supermodel,” but I know pretty when I see it, as I did at a show of Takasami fashions at the Cabanas Cultural Institute. Most visitors remember this cultural attraction for a stunning mural by Jose Clemente Orozco, but not me.
• “Guadalajara” comes from Arabic (“Wad-al-hidjard,” meaning “river that flushes on rocks”). How’s that, you ask? The conquistador who laid European claim to this land 450 years ago named it for his province in Spain, Guadalajara, transplanting a Moorish influence to the New World.
• “Un momento” doesn’t really mean “one minute.”
• Speaking of time, Guadalajara is on Central Time, even though it’s west of Denver.
• Crossing a city street here is a blood sport or at least an exercise in agility, depth perception and mind reading. This is a metro area of four million people and almost as many cars. Everyone is in a rush to get somewhere, and woe be unto the unwary pedestrian.
• Translated signs are a delight. Example: At the Presidente InterContinental Hotel, swimming pool rules are in Spanish and English. The messages are expected (“No Running,” “No Diving,” “No Lifeguard on Duty”) until you get to the priceless last one. Its dictate is “Please Do Not Make Scandal.”
• A few words in Spanish—and a smile—go a long way in the quest for good international relations. “Cerveza” and “banos” don’t count, by the way. Stumbling through a breakfast menu, chatting with a taxi driver or simply exchanging greetings with a fellow museum-goer make the day happier.
• Guadalajara is high country—5,000 feet elevation—so adjusting might take a little while. An “altitude headache” sounds better than admitting you have a hangover headache, anyway.
• Speaking of hangovers, the town of Tequila is about an hour’s drive from Guadalajara. It’s the home of Jose Cuervo, which has been making tequila (since 1795) longer than Mexico has been independent (its fight for autonomy started in 1810).
• It was just outside Guadalajara that I learned rock climbing is not my favorite sport. However, a day’s expedition with Eco-Tours Guadalajara also includes rappelling and a zip-line. The location was a rugged, boulder-strewn place called El Diente, named for a gigantic tooth-shaped rock formation, not for climbers’ dislodged teeth.
• With practice, it really is possible to pronounce Tlaquepaque, a once-separate artisan community now part of metro Guadalajara.
• If you don’t like mariachi music, you’re in the wrong place. Mariachi started here, so enjoy it just the way you would enjoy country music in Nashville or Dixieland jazz in New Orleans.
• Guadalajara is Mexico’s Silicon Valley, but I decided its most important industrial asset is a huge and impressive Corona brewery. Corona, Pacifico and Estrella all come flowing out of this location.
• Expect to see Guadalajara on ESPN a lot in 2011. That’s when this lovely city will host the Pan American Games.
(Perhaps your best planning tool for visiting Guadalajara is the Moon Handbook by Bruce Whipperman, an expert on Mexico and a member of the Society of American Travel Writers.)